How to Choose Scratch Art for Your Customers
How to Choose Scratch Art for Your Customers
Choose scratch art by customer age, sales channel, design theme and tool configuration. This guide explains what to consider when buying for retail, online sales or a DIY art studio.
1. Match the design to your audience
Adults: focus on the finished picture
Adult scratch art combines visual appeal with an engaging way to unwind. Richer linework and finer details can create a piece customers want to frame, display or give as a gift.
Look at the complete composition, detail and finished size, including how easily the piece can be framed. Show close-ups alongside the finished artwork to help buyers imagine where it could go or whom they could give it to.
Children: make finishing feel achievable
Choose cartoon-style artwork, clear outlines and fewer lines, with less intricate scratching. An achievable picture can give children the satisfaction of completing it themselves. For teenagers, increase detail according to their interests and experience.
Explore our adult range. Adult designs make up a larger share of Yuelu’s range, offering plenty of choice for buyers developing adult craft and gift collections.
2. Match binding, packs and packaging to your channel
Physical retail
Make the product feel complete.
Customers can pick up, inspect and browse the product. Consider bound sets and refined outer packaging: attractive covers, neat binding and a presentation suitable for gifting can help communicate its value in gift shops, stationery stores and boutiques.
Online stores
Offer variety through value packs.
Consider multipacks, mixed designs and different combination options. Build a matching architecture collection or mix animals, buildings and figures so buyers can choose a pack they like.
Shared packaging may reduce individual packaging costs and leave more room in your pricing. Account for shipping weight and protect the scratch surfaces. Clearly show every design, the quantity and the included tools in your listing.
DIY art studios
Plan around each session.
Consider loose or single-sheet formats so visitors can choose a design. Offer difficulty levels that fit your session length, and plan studio tools separately from protective packaging for taking artwork home. Add bound or boxed products if you also sell gifts.
3. Choose themes for your target market
Our main series include animals, classic architecture and figures. Preferences can vary by country, region and sales channel.
Yuelu’s extensive range gives you room to select. Start with a focused group of relevant themes, then expand using customer feedback and sales results.
- Animals:Compare playful cartoon styles with more detailed artwork.
- Architecture:Consider landmarks, city themes and compositions that suit your customers’ interests and interiors.
- Figures:Match the subject and illustration style to local tastes.
4. Confirm the included tools, then choose extras
Our standard accessory is a bamboo stylus. Selected products already include a multifunction scratch pen, and additional tools are available to purchase as needed.
Check each product’s included accessories first. Keep starter products straightforward; consider suitable extras for detailed adult designs or gift sets. For studios, plan tools for use on site separately from take-home kits. This helps match the experience without duplicating accessories.
5. New to buying scratch art?
Tell us your target country, customers, sales channel and budget. Drawing on our experience with scratch art, we’ll recommend a selection of designs, packaging and tools for your market, giving you a clear starting point for your first order.
We support small trial orders. Start with a focused selection, learn what your customers respond to, and adjust your range as you reorder. Our product recommendations can help make choosing your first collection easier.
Request Product RecommendationsBefore you order
Is the packaging fully in English?
Yes. Our product packaging is fully in English, making product information easier for English-speaking customers to understand.
Are your designs original?
All our designs are original, so you can buy with confidence. If you have any questions about intellectual property, please contact us.
Are you a factory or a trading company?
We are a manufacturer with integrated production and sales. Working directly with our factory gives you advantages in sourcing, product selection and order coordination.